Till a few years back, the only thing of passing the time for most people in Telugu land was watching movies and cricket. They just loved their films and hero-worshipped their stars. So, whenever a film was ready for a release, there was a festive atmosphere at the theaters as fans and the general public made a beeline at the theaters to watch the film on the big screen.
This is thing of the past.
Such frenzy has gone. Habits have changed. People have more options at their home.