Over the last few months, Nandamuri Kalyan Ram's ISM has been generating a great deal of buzz. From his very fresh teaming up with director Puri Jagannadh to the very intense look of the actor in the film, everything is proving to be a matter of interest. It's the first time in his career that Kalyan Ram has undergone a complete makeover and is going to flaunt not just six pack abs but also a very stylish avatar.