12 Cr for Padi Padi Leche Manasu DSH rights

Sharwanand has proved that his movies can also bring huge ancillary revenue to the producers. The young actor with good track record of hits is currently acting in 'Padi Padi Leche Manasu’ that is being directed by Hanu Raghavapudi.

Interestingly, the film's DSH (digital, satellite and Hindi dubbing) rights fetched the producers Rs 12 crore. Digital rights are acquired by Amazon Prime and satellite rights are bought by STAR MAA. So, the producers have recovered 70 percent of production cost from these rights alone.

‘Padi Padi Leche Manasu’ starring Sharwanand and Sai Pallavi in the lead roles is releasing on December 21st. Vishal Chandrasekhar is composing music. Sudhakar Cherukuri and Prasad Chukkapalli are producing ‘Padi Padi Leche Manasu’ under Sri Lakshmi Venkateswara Cinemas banner.