First Look of Kalyan Ram - Puri's Ism

The first look and title of Nandamuri Kalyan Ram and director Puri Jagannadh is revealed. On the eve of Kalyan Ram's birthday (July 5), the movie's title was announced. It is titled 'Ism'.

The movie's first look poster has a quote - "You can arrest this guy but you can't arrest his idea'. 'Ism' means a philosophy or ideology. Since Kalyan Ram plays a reporter in the movie and practices Journal-ism, it was chosen as the title.

The film is being produced by the hero himself on his banner NTR Arts. 'Ism' has Aditi Arya as heroine and Jagapathi Babu in negative role.

Kalyan Ram says the film is a different commercial entertainer. Puri informs that Kalyan Ram is playing a daring reporter's role in the movie. It is scheduled for September 29th release.