Size Zero's unique promotion strategy

Friday, November 13, 2015 - 09:45

Anushka Shetty starrer Size Zero has come up with a novel and unique promotion style. PVP cinema has promoted their film on multiple trains. Trains from the South Central Railway which cover the states of Andhra Pradesh, Telangana and Tamil Nadu were handpicked to promote Size Zero in a novel way. The trains were branded with Size Zero designs and also the interiors of the trains sported the Size Zero branding. The passengers were happy to see this and the film did stir an element of interest in the passengers.

Size Zero stars, Anushka Shetty in the lead and also has Arya paired with her. K S Prakash has directed the film, which has music by M M Keeravani. Size Zero (and its Tamil version Inji Iduppazhagi) hits the screens worldwide on the 27th of November.