Why Soukyam flopped miserably?

Production house Bhavya Creations produced more than half a dozen movies but got their first success with Loukyam last year. So trade analysts felt that finally the production house is in the reckoning. But all that goodwill went up in the air with the disastrous result of Soukyam, the production house's latest film starring Gopichand.
 
Was it the lousiness of the team that was the cause of this disaster? Or the attitude of taking the audiences granted ?
 
More than the result, the utter bad openings for the movie is being talked about by the industry. Trade analysts say the total lack of good promotions was the prime reason for poor openings in the Holiday period.