The promotions for ‘Ala Vaikunthapurramloo’ are being done innovatively. The team has not followed any regular trend in promoting the movie right from announcing a dialogue teaser six months ago. Instead of holding a pre-release event, the team opted to conduct a musical concert first. The concert was held on Monday night at Yusufguda in Hyderabad. Music composer Thaman and singers had performed live on the stage making fans go in a frenzy. A huge turnout of fans was seen. 

The highlights of the program were musical performances by Sivamani and Priya sisters.

This different promotional event was a huge success. Thaman credited the success of the music to director Trivikram and Allu Arjun. This is his second collaboration with Trivikram after ‘Aravindha Sametha’ while the third combination with Allu Arjun after blockbusters ‘Racegurram’ and ‘Sarrainodu’.

The film’s music is a roaring success. All songs went viral.