Allu Arjun's popularity is soaring in social media!

Allu Arjun is now one of the top stars in South India. He has been delivering hits consistently. He has huge fan base. With "Sarrainodu", he also made inroads into the mass territories.

But the tag of "King of Social Media" has stirred the controversy. Recently, the makers of 'Duvvada Jagannadham' released a poster putting the tag - 'King of Social Media'. Many wondered how could Bunny claim such tag. But his fans and analysts say this is not far from the truth.

They point out that he was most searched hero on Google recently. His song "Cinema Choopista Maava" from 'Race Gurram' was viewed for more than 30 million views. His recent blockbuster 'Sarrainodu' (Hindi) is India's fastest 25 million views movie. And his 'DJ' trailer is adding millions of views.

He is one of the top celebrities in India who has millions of followers on Facebook and Twitter. He is number one South Indian hero in Facebook in terms of number of followers. His popularity is definitely soaring in social media, the fans argue.