Chiranjeevi's 151st film was formally launched today. it was a simple pooja ceremony held at the Konidela Productions office without any grandeur. As the day was good today the makers decided to go ahead and launch the film.

Chiranjeevi's wife Surekha, son Ram Charan, who is also producing the film along with director Surender Reddy were present on the occasion. The film has been titled as Uyyalawada Narasimha Reddy. The movie will talk about the life of this famous freedom fighter. As announced earlier the logo of the film will be unveiled on Chiranjeevi's birthday on 22nd August. The film's regular shoot will commence from next month.