Dil Raju's terrific strategy for JLK

The Nizam distribution rights of NTR's 'Jai Lava Kusa' were snapped up by Dil Raju. He is not leaving any stone unturned to get terrific openings for the film. He has allotted almost all available theaters for the film in Nizam area. In Hyderabad city alone, more than 100 screens are given for this. This is NTR’s biggest and widest release ever. This would be right time for NTR to score Rs 20 cr share in Nizam area as he is lagging behind here compared to other top stars.

Since the film is releasing during Dasara holidays (holidays for schools in Telangana are commencing from 20 September), it is expected to have dream openings. This is why Raju has gone for such wide release.

'Jai Lava Kusa' has NTR playing triple role for the first time and it stars Rashi Khanna, Nivetha Thomas and Nanditha as heroines. Tamannah has played item song. Produced by Kalyan Ram, the film is directed by Bobby.