As we reported earlier, NTR will be working with director Bobby. The film was announced today. NTR's elder brother and producer Kalyan Ram today announced this movie. 

He tweeted, " Very happy to announce that my brother @tarak9999 's prestigious #NTR27 will be on our home banner, @NTRArtsOfficial .Directed by @dirbobby."

Casting and other work will now begin and this is the first time that NTR is working for his brother's production.

NTR had discussions with many writers and directors but finally liked the script prepared by Bobby. The film's formal launch will take place after Sankranthi and regular shooting will commence immediately. The unit is aiming for a release in the second half of 2017.