Naga Chaitanya is extremely happy with the success of ‘Premam’. He will now move on to his next film which will commence its regular shoot from the 7th of November. Kalyan Krishna will be directing this film. He says that everything is finalized for the movie's regular shoot including the major cast. For the first time Rakul Preet will be pairing up with Chay in this film. Jagapathi Babu will be seen in a crucial role. Vennela Kishore, Prudhvi, Posani are finalized for other roles. 

Devi Sri Prasad who is scoring the music for this film has already composed a song. Kalyan Krishna’s directorial venture ‘Soggade Chinni Nayana’ which has Nagarjuna in the lead was a hit. Now with ‘Premam’ expectations have risen for Chay. Annapurna Studios is producing the film.