'Sye Raa' locks a superb digital deal

Tuesday, September 10, 2019 - 13:45

Producer Ram Charan is pocketing huge sums ahead of the release of 'Sye Raa' on October 2. Theatrical rights are awesome and now, digital rights too are in the news for a fancy deal.

Amazon Prime has bagged the biopic's digital rights for a whopping Rs 40 Cr (all languages). This is an extraordinary deal by any standards.

In Andhra Pradesh and Telangana, the theatrical rights have fetched Rs 110 Cr (Nizam is Rs 30 Cr). The Overseas theatrical rights are not included in this math.

All in all, Megastar Chiranjeevi is on a roll along with his producer-son. The film is hugely awaited by lovers of cinema.