Vijay branding himself as rebel?

Speaking at the pre-release event of 'Arjun Reddy', Vijay Devarakonda almost behaved like a rock star. He tried to glamourize a cuss word off-screen.
 
Sometimes, it's difficult to differentiate between Arjun Reddy and Vijay. The on-screen persona manifests in his off-screen existence. He seems to be enjoying the 'AR' hangover. It's not known if Vijay is doing it on purpose with the aim of promoting his film.  
 
A photo, which is supposedly a still from his next movie, is doing the rounds. One can see him posing casually while a girl is seen placing her thigh over his shoulder.  This is as hippie as it can get.  
 
While the success of 'AR' lasts (industrywallahs are not yet done with praising the movie, the latest one to do so being Ram Charan), let us wish that Vijay doesn't fall into an image trap.  Vijay should look out for strong stories rather than do acts that might win him the tag of Tollywood's own Imran Hashmi!