Heartthrob Vijay Deverakonda is becoming a fashion icon as well. The young and rising superstar has gone for a makeover to launch a new brand of his Rowdy Wear, a fashion label that he owns. The sub-brand is ‘Everyday Rowdy’. Announcing this, he has released a set of new pics from his latest photo-shoot.

On the work front, Vijay Deverakonda is set to begin his next film in the direction of Puri Jagannadh from January. His current film, ‘World Famous Lover’ in the direction of Kranthi Madhav is fast finishing its shoot.

Vijay Deverakonda is also getting big offers from Bollywood. He has also signed two big commercial brands. Despite a setback in the form of ‘Dear Comrade’, his popularity has not diminished at all.