Why Allu Arjun is seeking promotion in Mumbai media?

Allu Arjun had given exclusive interviews to Tamil and Hindi journalists for a film that is entirely made and released in the Telugu language. This was for ‘Ala Vaikunthapurramloo’. Now that the film has become one of the all-time biggest hits ever in Tollywood, he has again begun a new round of interviews Mumbai based YouTube channels and TV channels. 

He is clearly seeking popularity in other markets. As Prabhas has established himself as a star with Pan-India appeal, and Mahesh Babu frequently appears in national media with his wife Namrata uses all her contacts in Mumbai, Allu Arjun felt he needed some promotion at the national level to increase his base. He believes this would help him in his future movies.

Except for Prabhas, no Tollywood star is doing films that appeal to pan-India audience but all our stars from Allu Arjun to Vijay Deverakonda are seeking publicity in Mumbai media and national channels.