Samantha is on a roll. She is prepping up for her wedding with Naga Chaitanya. But when she is free she is busy completing films and advocating good causes. Samantha loves handlooms and is promoting it aggressively. She posted a picture of her in Handloom wear and looked very alluring.

She tweeted, "Handloom is the future !! When you wear something made by a person there is something special there #artisansoftelangana #handloomisbold" 

With stars vouching for it, now it has become a fashion statement. Samantha is the brand ambassador for Telangana Handlooms.