NTR’s much awaited film is creating the momentum. The theatrical trailer of 'Jai Lava Kusa' is said to have clocked in about 7.54 million digital views in 24 hours as per the production team.

The team claims this is the highest for a Telugu film after 'Baahubali 2'. This film of NTR has perked up interest. It would interesting to see how NTR would fare in this triple role.

Jai Lava Kusa has Nivetha Thomas and Raashi Khanna as its leading women. Bobby has written and directed this film, which is produced by Kalyan Ram. Devi Sri Prasad has given the music. Jai Lava Kusa will come to theatres on the 21st of September.