K S Rama Rao is one of the producers who stood as pillar to Megastar Chiranjeevi during his beginning days. He produced some of his early big hits like ‘Abhilasha’, ‘Challenge’, ‘Rakshasudu’ and ‘Marana Mrudangam’ on Creative Commercials banner. The senior producer is now looking for a boost to his banner.

Ram Charan has come forward to do a film for his banner after he wraps Rajamouli's mega multi-starrer movie. Charan will act for this banner without worrying about the director’s name or story to show his respect to his father’s friend.

This was informed by Megastar Chiranjeevi on the stage of ‘Tej I Love You’ audio event. Chiru graced the audio event of this movie that is being produced by K S Rama Rao.