'Thatrom Thookrom' is a Tamil film which caught the attention of many with its Demonetisation anthem song sung by STR. The song has now been dubbed into Telugu and the song was unveiled by director Bobby. Telugu version is titled 'Cash Cash'.

Producer and director Arul Kumar say, "This song was a rage in Tamil and I feel the same will happen in Telugu too. I thank director Bobby for launching this song".

After launching the song star director Bobby said, "I heard the lyrics of this song which are very quirky and situation based. The manner in which the song depicts the problems people faced attracted me the most and I am eagerly looking forward to the film".

For the first time musician DJ Vasanth has written lyrics for a song in Telugu.