Director Trivikram has revealed the basic theme of his upcoming release ‘Ala Vaikunthapurramloo’ starring Allu Arjun and Pooja Hegde in the lead roles. In an interview with the Eenadu newspaper, the director mentioned that he has tried to explore the key difference between being rich and being content. 

“You may put a person in a good position (Sthanam) but level or status (Sthayi) cannot be given, it has to be earned is the point the movie drives about,” Trivikram further explained.

Allu Arjun plays the role of a middle-class youngster. Pooja Hegde is his boss at the office and also his love interest. 

Tabu’s role is the pivot around which the story revolves. She is making a comeback to Tollywood after a gap of 11 years. ‘Ala Vaikunthapurramloo’, the line is taken from Pothana’s great book ‘Bhagavatham’, represents the residence of Tabu in the film. Slated for January 12, 2020, the family drama has music by Thaman. S Radhakrishna has produced the film.