M S Raju, the filmmaker of hits 'Varsham', 'Nuvvustanante Nenoddantana', made announcement of new film, which will be made in the genre of 'Srungara'.

The film will deal with sex but it will not be sleazy. Titled 'Rathi', he will be making it in six languages - Telugu, Tamil, Marathi, Hindi, Kannada and Malayalam. He says, "Great filmmakers like Bharatan, Balachandar Sridhar and Puttanna Kanagal made movies in this genre. This movie is going to be poetic, visually-alluring movie about longing."
  
He said he would be starting this film in Feb 2017 and cast and crew details will be announced later.