The team of NTR's next film today announced the launch date for it. Kalyan Ram who is producing the movie on NTR Arts banner posted this message on twitter: " Happy to announce that #NTR27 will have its muhurtham ceremony on Feb 10th. Regular shooting will commence from Feb 15th. Director - Bobby. Production - NTR Arts." 

Buzz is that NTR will be seen in three different roles or getups. After scoring massive hit with 'Janatha Garage', NTR has waited for right script. He is impressed with director Bobby's narration of the story. 
  
The film is expected to be released during Dussera festival this year. Heroines for the movie are not announced by the production house yet. Bollywood cinematographer CK Muraleedharan (of '3 Idiots' fame) is handling the camera while Devi Sri Prasad is set to compose the music.