Aditya Music's MD, Umesh Gupta, is quite happy at the success of 'Tholi Prema'.  The rom-com, starring Varun Tej and Rashi Khanna in the lead, is doing phenomenally well.

"It's our music label that has always released the audio of every movie of Mega Prince.  We have been associated with 'Mukunda', 'Kanche', 'Loafer', 'Mister', 'Fidaa' and 'Tholi Prema'.  We thank all the producers, music directors and Varun Tej for this successful association," Umesh Gupta says.

If you are missing the RP Patnaik of the 'Nuvvu Nenu', 'Manasantha Nuvve' and 'Jayam' days, look no further than the soon-to-be-released, beautiful, love melody titled 'Neetho Edho Cheppalani Undhi'. RP Patnaik, who has also written and directed the number, is going to be at his musical best as Satya Yamini of 'Mamathala Thalli' ('Baahubali') fame renders it to a soulful effect.

The video song, shot in exotic locations in Australia, will also see Anudeep along with Yamini. Aditya Music, the numero uno music label in Tollywood, is going to launch it. Its promo is out.