Pooja Hegde is in much demand in Tollywood thanks to 'Duvvada Jagannadham'. The movie is yet to be released but her glamorous show in songs and trailers of the movie has soared up her popularity. She is now getting some stunning offers. 

Pooja Hegde who charged Rs 60 lakhs for 'Duvvada Jagannadham' is now demanding more than Rs one crore. Interestingly, producer Bellamkonda is ready to pay her such huge amount even before seeing the result of 'Duvvada Jagannadham'. He is roping her in to cast her opposite his son Bellamkonda Sai Srinivas in director Sri Wass's film. 

Bellamkonda Sai Srinivas always prefers to pair up with top heroines. He has acted with Samantha earlier and now is doing Boyapati movie in which Rakul is the heroine. Both Samantha and Rakul have received more than their market prices to act opposite him. Now his father is roping DJ heroine for him.