Sita theatrical rights sold for Rs 18 Cr

Bellamkonda Sreenivas has not delivered hits but his movies fetch good revenue for producers. His films do fantastic pre-release business. His current film ‘Sita’ has also been sold for whopping Rs 18 Cr. This is big amount for a Bellamkonda movie.

Abhishek Agarwal Arts bagged the theatrical rights of ‘Sita’ that is directed by Teja. ‘Sita’ produced by AK Entertainments stars Kajal Aggarwal as the female lead.

The film that is scheduled for release on April 25 has also fetched terrific ancillary revenue (digital, satellite and music rights).