Great director Mani Ratnam has launched a song titled "Love Ante Nenele" from "Anaganaga O Prema Katha". The film marks the debut of Viraj Ashwin, nephew of popular editor Marthand K Venkatesh as the lead actor. The film is produced by K L N Raju and directed by Pratap Tatamsetti.

"We are honoured Maniratnam has launched our movie song, this itself indicates the success of our film. As a small film with new comers, getting a good response from entire film industry is making us happy," said the producer K L N Raju.
The song "Love Ante Nenele" was shot in Malaysia and it was sung by Devan. Music is by K C Anjan.